Hershey’s Chocolate World to Move to a Bigger Location in Times Square

Times Square is about to get a whole lot sweeter this year and be chock-full of chocolate.

Hershey’s Chocolate World is moving to a new, bigger location in Times Square and will offer more chocolatey attractions for customers and kids to savor, according to a press release. 

The new location, slated to open later this year, will be three times larger than its current store. Visitors will be treated to a new Hershey’s Kitchens Bakery with fresh-baked sweets including brownies and hot cocoa; a candy machine with Hershey’s Kisses, Jolly Rancher Hard Candies, and more; a permanent s’mores station for customers to recreate a campfire tradition via a s'mores-serving RV in the middle of Times Square; an area to personalize your own chocolate wrapper; and a large screen where visitors can select digital “Say it with a Kiss” messages to appear.

Hershey’s Chocolate World is currently located at 1593 Broadway and will be moving to 701 Seventh Ave. There will be two entrances on West 47th Street and Seventh Avenue. Hershey’s will be releasing exclusive first-looks of the new store on its Facebook, Instagram, and Twitter pages this summer.