Mattel's #ThankYouHeroes Campaign Supports Frontline Workers and Children's Foundation

UPDATED May 13: At 7pm everyday, us New Yorkers take a moment to clap for all of the frontline workers in our city as a small token of thanks for all they are doing to keep us safe during the Coronavirus pandemic. Mattel is saying its own version of thank you through the #ThankYouHeroes campaign, which includes an action figure collection and five-figure set of Little People Community Champions from Fisher-Price. As part of the newest addition to the #ThankYouHeroes campaign, from May 14 through May 17, Mattel will donate one of every eligible career dolls sold to the First Responders Children's Foundation, benefiting the children of first responders leading the fight against COVID-19. 

The action figure collection includes 16 toys—four doctors, four nurses, four EMTs, and four delivery drivers in varying genders and skin tones. The Little People Community Champions from Fisher-Price includes a doctor, nurse, EMT, delivery driver, and grocery store worker. Through May 31, the toys can be preordered for $20. $15 of each online purchase will be donated by Mattel to the Entertainment Industry Foundation in support of #FirstRespondersFirst, which helps provide essential items to frontline healthcare workers and their families. The toys are expected to ship to consumers by December 31.