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Some of the most popular designs at Polarn O. Pyret include outerwear, rainboots, and the brand's traditional stripes, which can be found on many articles of clothing throughout the store. The stores also stock clothing for adults.
When the Upper West Side location opened, the flagship Stockholm store had a New York-themed party to celebrate. "We're over the moon to be in New York City," says Athanason. "We're from Sweden, a country of nine million people...the city of New York is bigger than the whole country of Sweden!" Athanason confirms that the brand has plans for further expansion in the United States: "We're a small brand with big aspirations."
