Get the Best Winter Activities
* NICHD, which sponsors a calcium education initiative called ‘Milk Matters’, recently expanded its Milk Matter Campaign and website (www.nichd.nih.gov/milk) to speak directly to children and their parents about calcium. The campaign offers a variety of free materials — brochures, booklets, coloring books, stickers and posters — and most are available in Spanish and English. The children’s and teens’ section provides an interactive way for kids to learn more about calcium, and includes games, quizzes and other activities related to calcium, milk and fun ways to build healthy bones and teeth.
* ‘Powerful Bones, Powerful Girls’: The National Bone Health Campaign, sponsored by the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services Office on Women's Health, and the National Osteoporosis Foundation, is a multi-year campaign geared at promoting optimal bone health in girls 9-12 years old — by encouraging them to establish lifelong healthy habits, especially increased calcium consumption and physical activity to build and maintain strong bones. A colorful and interactive website (http://www.cdc.gov/powerfulbones) features "Carla", a wide-eyed, curly-haired teenage girl, who invites kids to enter the site, solve "the crazy calcium caper", and read "lots of cool information about how to be a powerful girl and take good care of your bones!" In addition to girls 9-12 years old, the campaign (and website) targets adults who influencegirls, including parents, teachers, coaches and youth group leaders.